Tamara Maccherini to Drive Leone Alato's Wine Sales Globally

Leone Alato, the agri-food holding of Gruppo Generali, has restructured its Sales division with a strategic move that promises to invigorate their operations and boost wine sales both domestically and internationally. Tamara Maccherini, a seasoned professional with extensive experience in the wine industry, has been appointed as the Head of Sales. This newly established role will see Maccherini spearheading the sales department from the company's headquarters in Loncon di Annone Veneto.

Maccherini's appointment is a clear signal of Leone Alato's intent to enhance their market presence. She will be reporting directly to Leone Alato's CEO, Igor Boccardo. In a statement, Boccardo expressed his enthusiasm about the new addition to the team: "With this decision, we intend to inject fresh energy into our business by bringing in a highly skilled professional. Tamara will be responsible for shaping and executing policies to support our sales network, including logistics and distribution. We are thrilled she has accepted our offer, aiming to further grow our Group as we tackle the significant challenges ahead."

Tamara Maccherini hails from Tuscany and brings a rich tapestry of experience in the wine industry. With a background in the humanities, she began her career in Montalcino, Siena, as Hospitality Manager for Donatella Cinelli Colombini's estate. Her passion and dedication quickly propelled her into more senior roles. She then moved on to become the Sales Director at Tenuta Fanti, also in Montalcino, and later took on the same role at the Italian Canadian winery Tolaini in Chianti Classico.

Maccherini's journey didn't stop there. Since 2018, she has served as Sales Director at Tasca d'Almerita, a role that had her overseeing both the Italian and international markets. Her tenure at Tasca d'Almerita was marked by significant achievements in expanding the winery's reach and reinforcing its brand presence globally.

With Maccherini at the helm of the Sales division, Leone Alato is poised to make substantial strides in the wine market. Her extensive experience and proven track record in the industry make her an invaluable asset to the company. Maccherini's expertise in managing sales networks, logistics, and distribution will be crucial as Leone Alato navigates the competitive landscape of the wine industry.

Maccherini's appointment is more than just a new hire; it represents a strategic shift for Leone Alato. By bringing in a leader with a robust background in both national and international markets, the company is setting the stage for accelerated growth and increased market share. The move is likely to bring a fresh perspective and innovative strategies to the table, which will be essential for Leone Alato as they strive to meet their ambitious goals.

The wine industry is known for its dynamic nature, and companies must continually adapt to stay ahead. Leone Alato's decision to appoint Tamara Maccherini as Head of Sales is a testament to their commitment to excellence and growth. As Maccherini steps into her new role, the industry will be watching closely to see how her leadership will influence Leone Alato's trajectory.

In a market where relationships and reputation are key, having a leader with Maccherini's caliber and experience is a significant advantage. Her journey from Tuscany to leading sales at one of Italy's prominent agri-food holdings is a story of passion, dedication, and expertise. It's a new chapter for Leone Alato, one that promises innovation, growth, and a reinvigorated approach to sales and market presence.

With this bold move, Leone Alato is not just looking to the future; they are actively shaping it, ensuring that their wines continue to be celebrated both in Italy and around the world. Here's to the exciting times ahead for Leone Alato and toasting to new successes under the guidance of Tamara Maccherini.