Britons Spend Nearly £4,000 a Year on Nights Out Despite Cost-of-Living Squeeze

A recent study by the credit card brand Aqua has found that people in the United Kingdom are spending nearly £4,000 a year on nights out, despite ongoing cost-of-living pressures. The research shows that the average Brit spends £3,776 annually at nightclubs, bars, and pubs. This figure comes at a time when other reports indicate that UK consumers are going out less frequently but tend to stay longer and choose more premium drinks when they do.

The study highlights that adults aged 35 to 44 are the highest spenders in this category. On average, people in this age group spend £471 per month, which adds up to £5,652 each year. The data also reveals that more than a third of British adults—35%—have spent money at a bar or pub in the past year. Meanwhile, 9% have spent money at nightclubs.

Eating out remains the most popular lifestyle expense among Brits. According to the study, 56% of respondents reported spending money at restaurants or on takeout in the last 12 months. Travel and holidays follow closely behind, with 51% of people spending in this category. These findings suggest that even as economic challenges persist, dining out and travel continue to be important ways for people in the UK to enjoy themselves and reward their hard work.

Industry professionals have noticed changes in consumer behavior as well. Vasile Sicu, head bartender at Manifest Restaurant and Bar in Liverpool, said he has observed guests moving away from excessive drinking and generic bar experiences. Instead, customers are seeking high-quality drinks and healthier options. Sicu noted that craft cocktails, low-alcohol or alcohol-free beverages, and locally produced beers are becoming more popular because they offer something special. He added that bars with a welcoming atmosphere, interesting design, and a sense of community are attracting more customers than loud or impersonal venues. According to Sicu, people are now more interested in enjoying their night out in a meaningful way rather than simply drinking heavily.

Sharvan Selvam, commercial director at Aqua, commented on broader spending trends revealed by the research. While categories like travel and entertainment remain strong, Selvam pointed out that lifestyle-driven expenses such as fashion, technology, and personal development are quietly taking up a significant portion of monthly budgets.

The study provides insight into how British consumers are prioritizing their spending during a period marked by rising living costs. Despite financial pressures, many continue to allocate substantial amounts toward socializing and leisure activities. The findings reflect a shift in preferences toward quality experiences and personal fulfillment over quantity or excess.