Top 10 Major Wine Sellers 2025

The global wine sector entered 2025 under pressure, with exports slipping in volume and value across several major producing countries, according to the International Organisation of Vine and Wine, which released its annual report this month on production, consumption and foreign trade.

Italy remained the world’s largest wine exporter by volume in 2025, shipping 21.0 million hectoliters worth 7.8 billion euros, the OIV said. Spain followed with 19.6 million hectoliters and 3.0 billion euros, while France ranked third in volume at 12.5 million hectoliters but led in value among the top exporters at 11.2 billion euros. The figures reflect a market in which premium pricing continues to matter as much as shipment size.

The report showed that the leading exporters were still concentrated in Europe, with Chile, Australia, Portugal, South Africa, New Zealand, Germany and the United States rounding out the top 10. Chile exported 7.1 million hectoliters valued at 1.4 billion euros. Australia shipped 6.1 million hectoliters worth 1.3 billion euros. Portugal exported 3.4 million hectoliters valued at 1.0 billion euros, while South Africa sent out 3.2 million hectoliters worth 0.6 billion euros. New Zealand exported 3.1 million hectoliters valued at 1.1 billion euros, Germany shipped 3.0 million hectoliters worth 1.0 billion euros and the United States exported 2.0 million hectoliters valued at 0.8 billion euros.

Compared with 2024, Italy’s export volume fell from 21.4 million hectoliters to 21.0 million hectoliters, while export value declined from 8 billion euros to 7.8 billion euros. Spain also saw a modest drop in volume and value, from 20.0 million hectoliters and 3 billion euros to 19.6 million hectoliters and 3 billion euros.

France’s exports slipped slightly in volume from 12.8 million hectoliters to 12.5 million hectoliters, but its value held steady at about 11 billion euros, underscoring the strength of French wine prices in international markets even as shipments eased.

The OIV data also showed how export structures differed sharply by country. Italy’s exports were dominated by bottled wine, which accounted for 65% of value in 2025, up from 55% in the previous year, while bulk wine fell to just 4% of value from 16%. Spain remained heavily dependent on bulk wine by volume, though bottled wine represented a much larger share of export value than it did by volume.

France continued to rely on bottled and sparkling wines for most of its export earnings, with sparkling wine making up 37% of export value in 2025. Chile and Australia also leaned heavily on bottled wine for value, while bulk shipments remained important for both countries by volume.

The United States posted one of the sharpest declines among major exporters. Its export volume fell from 2.4 million hectoliters in 2024 to 2.0 million hectoliters in 2025, while export value dropped from about $1.757 billion to $0.8 billion equivalent in euro terms as reported by the OIV table provided with the data set.

Argentina and Canada also saw weaker results in the latest figures. Argentina’s exports fell to 1.9 million hectoliters from 2.1 million a year earlier, while Canada dropped to 1.6 million hectoliters from 2.0 million.

The report comes as producers face softer demand in some markets, higher costs and shifting consumer habits that have put pressure on trade flows since the pandemic-era rebound faded. The OIV said its annual review was based on production, consumption and trade data for the year and offered a snapshot of a sector still adjusting to uneven demand across regions and price tiers.

For exporters, the numbers point to a market where bottle mix, brand strength and pricing power are increasingly decisive. France’s high-value position contrasted with Spain’s larger but lower-priced shipments, while Italy maintained its lead in volume through a broad portfolio that continued to depend heavily on bottled wines and sparkling categories.

The OIV’s figures also showed that smaller exporters such as New Zealand continued to punch above their weight in value terms relative to volume, helped by a strong presence in bottled wines and premium positioning in key markets abroad.

As the industry moved into mid-2026, producers were watching whether lower volumes would be offset by stronger pricing or whether global demand would remain under strain across both mass-market and premium segments