French Vineyard Prices Fall Again

French vineyard prices fell for a second straight year in 2025, with Bordeaux again leading the decline as France’s wine sector continued to face pressure from vine removals, changing consumption patterns and a weaker market for land.

New figures from Safer, the French land agency that tracks agricultural transactions, show that the average price of vineyard land with a protected designation in France dropped 2.9% last year to €171,400 per hectare. When Champagne is excluded, because prices there remain unusually high, the average fell 6.8% to €87,400 per hectare.

Bordeaux-Aquitaine recorded the sharpest fall among the country’s major wine regions. Vineyard prices there declined 23.8% in 2025 after an 18.4% drop in 2024, bringing the regional average to €77,100 per hectare. In some of Bordeaux’s best-known appellations, the losses were steeper. Pauillac fell 32% to about €1.7 million per hectare, while Margaux dropped 43% to €800,000 per hectare.

Safer said the decline reflected continuing vine removals and broader structural problems in the region. The data point to a market under strain as producers confront oversupply in some areas, weaker demand and financial pressure that is forcing some growers to pull out vines rather than replant.

Not all French wine regions moved lower. Burgundy and Champagne remained comparatively firm. In Burgundy-Beaujolais-Savoie-Jura, average vineyard prices rose 3.9% to €307,500 per hectare. Côte-d’Or reached about €1 million per hectare, up 5%. Prices for Premier Cru red vineyards increased 11%, while red vineyards in the Côte de Beaune climbed 20%.

Champagne also posted a modest gain. Average vineyard values rose 0.9% to €1.13 million per hectare. In the Côte des Blancs, prices approached €1.7 million per hectare after a 3% increase, while values in Aube were unchanged.

Elsewhere in France, the picture was mixed but mostly weaker. Alsace fell 5.4% to €110,700 per hectare. Rhône and Provence slipped 1% to €58,100 per hectare. Languedoc-Roussillon edged down slightly to €14,300 per hectare, and the Sud-Ouest dropped 28.1% to €10,300 per hectare. The Loire Valley was one of the few regions to post a gain, rising 3% to €52,600 per hectare.

Even as prices softened in many regions, vineyard sales rose in value. Transactions totaled €1.65 billion in 2025, up 16.3%, with 19,000 hectares changing hands across France, equal to 2.52% of total vineyard area. Burgundy-Beaujolais-Savoie-Jura led the country in transaction value at €579 million, up 73.7%, while Champagne recorded €207 million in vineyard transactions.

Thierry Bussy, president of Fédération Nationale des Safer, said the French vineyard market was effectively stalled and described the current period as a structural restructuring rather than a temporary slowdown. He said nearly 30,000 hectares of vineyard had already been uprooted in France and that a similar amount could follow as growers respond to shifting demand and global market pressure.

The figures come as France’s wine industry faces wider challenges. Beer consumption in France overtook wine for the first time in modern history in 2025, while global wine consumption has continued to fall under pressure from economic uncertainty, changing consumer habits and climate disruption.